Response to Kwun and Walker Articles

What is Kwuns main thesis? What is Walkers?


Kwuns thesis is that Lady Gaga's style conceptually reflects already existing architecture . 
Walkers thesis is that no matter what the design on a cigarette package is people will have their own thoughts about it, and continue to buy it.


 How does she/he prove this thesis? 


First Kwun compares the  spherical shape and structure of the hat that Gaga wore on Ellen to the architect Etienne Boulees proposal of a centotaph for Issac Newton. Second, Kwun relates the red dress to architecture through function, because it serves as a mask, to block the ladder which she stands on in the end of the scene, as well as the team of stage hands that control her 30 foot long train. Finally Kwun says that GaGa’s choice of large sculptural hats treat the head as temple in order to prove she puts more thought into her style than people may think.


Walker states what his opinion of the cigarettes packaged in black is. He believes it directly relates to the physical effects of smoking, such as darkened teeth and lungs being blackened. He also says how the color black relates to "the hardcore smoker." He is saying that "the hardcore smoker" likes the color black, and therefore will be excited to buy them. Because there is so much debate about whether or not black is bad or not, I do not think that Walkers point about the hardcore smoker can be taken as a hardcore fact.
In many cases the color black can be something of high importance or of class, therefore I think more people would be intrigued to buy these cigarettes for that reason. 
After doing some research I came to find that the Black Marlboros are spiced or "a special blend." Spiced cigarettes are also known as herbal cigarettes. More and more cases are being reported of people who smoke herbal cigarettes suffering from anxiety, hallucinations, and seizures because of an ingredient in them. Therefore if you are assuming that black means "bad",  I think that the color black on the Marlboro package explains those cigarettes very well without using any words.